Our Story
At assembly88 we know that men want to look smart and confident whether it’s in a boardroom or at a ball game. In order to do that, you need a wardrobe that is comfortable, sophisticated, and versatile for work, play, and relaxing! The problem is that you don’t know where to shop for better brands that are typically not available in your local mall.
Located in the heart of Allentown’s commercial downtown, assembly88 is designed to make men feel good about shopping again. At assembly88, we believe that you deserve to be proud of the men’s clothing you buy, and we get how overwhelming it is to choose comfortable and sophisticated apparel that meshes perfectly with your lifestyle.
This is precisely why we have helped thousands of customers—just like you—select comfortable and sophisticated apparel that will make you look smart and confident, whether you’re on a date, in a business meeting, or enjoying time with your family and friends.
Meet Santo Napoli
While owner and operator, Santo Napoli, did not grow up in Allentown, Pennsylvania he quickly recognized the city’s history, charm, and need for a boutique men’s store that provided personalized customer service and better brands that are typically not available in your local mall. He utilized his 17 years of experience as co-owner of The Archive and New York Urban to curate a selection of styles that are personalized to each and every one of assembly88’s customers.
“We want assembly88 to be something different.” Explains Santo. “Each of our customers is different. Each has his own style and heritage. So, we are committed to providing a wide selection of styles that are tailored to our customers. When you visit assembly88 it’s not just about shopping, it’s about enjoying the experience and feeling confident in your purchase.”As the son of Sicilian immigrants, Santo is no stranger to hard work. He became an expert in the menswear business on the streets of Reading and Allentown where his innovative retail understanding made him successful in locations that others dared not go. But Santo’s eye for detail extends well beyond menswear.
He also has a strong appreciation for Allentown’s history and architecture. The name, assembly88, is a tribute to the original building occupant—Kramer’s Music House. The number 88 is representative of the keys on the pianos that Kramer built and sold. Santo quickly recognized the building’s potential and committed to adapting the old building for modern use.
Upon purchasing the building, Santo partnered with Gene Berg of Allentown’s Gouck Architects to restore the historic structure and improve Allentown’s streets fronts. They stripped the interior walls to expose the historic brick façade, restored the tin-roof ceiling, a revived the 1892 original hardwood floors. When you step into the restored building you immediately recognize and experience the past, present and future of Allentown.
Santo supports retailers and small businesses downtown by serving as the Chair of Downtown Allentown Business Alliance. He also serves as a member of the Allentown Chamber board along with the Allentown Parking Authority board.
